It's a Toyota.Īnd that's how I talked myself out of buying this new hot car this week! Then I'll have to consider buying one used or getting the hot I-4 trim. The only problem is if this first spec and trim is the only V6 spec, suggesting they don't provide us an opportunity on an improve trim variation. I just don't want to buy it twice out of animal instinct before the spec I want is released. So it's not a quality thing or even a lack of desire that holds me back. But since it's not a limited production item, I'll score mine eventually. It adds even more appeal for many, I'm sure. The unique aspect is the combination of features, style and high spirited capabilities of the new factory that makes the temporal placement of this car important measured against Lotus' new direction. There is nothing in the Emira that hasn't been tried before. Lotus will do all it can to make sure the very first cars are built to the highest standards they can manage since they can't afford to do otherwise. If all goes well for Lotus, I'm in when the 'Emira GTs' are loosed. The people who get the first Emira's will be as fine as I am in my 400. That's how I regard the differences and the costs. Would I trade my 400 a a GT? Yes, in the right livery but not for $30K and not in the wrong tint. Like many, I didn't see it worth taking the hit on my still fabulous-to-me car to get a GT that in reality was not all that different. Yet again, I couldn't justify getting another new one of those even though I liked the GT trim better. I had shaken it out, had faith in it but it was still new, including the smell inside. By the time the GTs arrived here, I'd owned my car for well over 2 years and it was becoming an old friend. I didn't see that much difference between our 410 and the 400 anyway. We only got ten 410s here and while they were nice in carbon fiber and, I think, have different shock mounts, I'd just taken delivery of my car. Then the 410s and 430s hit the UK market. I went with the more expensive, supposedly slower and less well equipped Evora but it was the best drive of the cars I had on my radar, including any 911s I would be comfortable to budget for. I had already ruled out a CaymanS, and the GT4 was out of production. I didn't have much experience with Lotus when I decided to forego a C7 Grand Sport and buy a racing green Evora. However Lotus must surely be aware that not all pre orders will remain on the books if delivery time remain as they are. I’m waiting to order mine until I can determine what the development arc of this car might be but if I was on the list, I’d stay there for now. Even so, demand for Emira is surely something Lotus has never experienced here, or at least hasn’t had since the first Elise sales in 2005. We have many fewer trusted dealers and service and parts support, however good or bad you think it is in GB, is woefully inadequate for the USA. There is no way to compare owning a Lotus here to owning one on your fair islands. We simply won’t get enough cars fast enough to meet what seems to be a very strong tide of demand. The “big brass” tours currently underway here have been very well received overall but they seem more goodwill hunting than necessary sales events. I could explain this further but the reasons why being unable to supply the market with enough product is unhealthy are self evident. But of course the vast bulk of the heat is directed at Emira.Įven so, an unbalanced supply/demand situation can also be extremely difficult if not dangerous for a manufacturer as more time passes.

This assumes that orders so far In place aren’t pulled by impatient buyers but the surplus of demand over supply is so strong that it is even raising used prices on Evoras here as people who never considered Lotus are suddenly salivating all over the marque. An order placed today won’t reasonably be delivered for two years as we won’t be getting cars in numbers to satisfy orders for at least that long.

They don’t need any more excitement around the Emira here.

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